![]() ![]() ![]() Science loses credibility and many hours of scientific work are lost. It is a big problem for the science and for the scientists involved. There is no evidence that it can persuade people to behave or think very differently from what they would in the long run.įrom time to time there have been scientists or con-scientists claiming to have done experiments they never have done. Later research showed that subliminal advertisement ( priming) can have some small and short-lasting effects. With subliminal messages, it was supposedly even worse: people would think that the advertisement was actually something THEY thought of and wanted, not an advertisement, and thus making it far more likely that people buy the item. It is well known that advertisement work better if the person does not perceive it as advertisement. So it would be much harder to determine that this is an advertisement trying to persuade me. Vicary claimed that your brain will notice the message, but not your consciousness. So we just watch the movie and think that did not see any hidden messages. The words, phrases, or images also can be displayed somewhere on the screen where we would not normally direct our attention. In a visual presentation such as a normal movie, words, phrases, or images are shown quickly in between the frames of the movie - faster than we can notice consciously. The most normal presentations of subliminal messages are visually or by audio. These are forms of messages which escape our conscious perception, but reach through to the brain unconsciously. ![]()
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